The Challenge
The Arena Club came to Brand3 ready to launch and promote their new venture: Pickle Factory—a place for pickleball players of all skill levels to train, play, and hang out. They faced the challenge of communicating inclusivity while highlighting the country-club-like atmosphere they planned to create for their members.
The Solution
Through a meticulous selection of imagery and thoughtful design choices, we crafted an identity that resonated with Pickle Factory's aspirations. Our approach extended into crafting ad copy and website content that walked the fine line between upscale and welcoming, ensuring every word and image echoed a community spirit and premium experience.
The Results
Our creative services helped Pickle Factory achieve a delicate balance between a welcoming community space and a sophisticated pickleball spot. They stood out with their unique positioning and were able to create a sense of belonging and excitement around the brand.
