As we reflect on the experiences and accomplishments of 2023, one sentiment echoes through it all: gratitude. The Brand3 team is grateful for the opportunity to work alongside some remarkable brands, helping them move from noise to clarity.
As we take a moment to reflect on this incredible year, we'd like to share the stories of some of the businesses we've had the privilege of rebranding.
Meet PCI Hydraulics+, formerly known as Pressure Components, Inc. When PCI first came to us, they had one crucial goal during their rebrand—to maintain the same essence of quality and customer satisfaction while remaining a reliable partner who stands beside businesses.
With a sharp new logo, refreshed brand elements, clearer messaging, and a new website, PCI remains rooted in its core values yet with a brand that mirrors its vision for “a future where we’re not just supplies but partners in your success.”
Their new brand not only solidifies their commitment to the hydraulics industry as a whole but also to each of their customers.
In early 2023, Dana Insurance approached Brand3 with a clear concern: their existing brand didn't align with the exceptional services they provided. They also knew potential clients struggled to associate their company name with their core offerings.
The shift from Dana Insurance to WORKPERX was pivotal. Through a comprehensive rebrand and a name change, WORKPERX made it significantly easier for clients to identify and remember their brand accurately. This rebrand fostered a stronger connection between their services and their brand identity.
Anne Kaufhold has been with WORKPERX since 2004 and has seen the business evolve over the years. She’s excited to see how the new branding helps with continued growth. “Our website has so much potential, and we feel very confident our agency will grow with this new face.”
University of Dog, the brainchild of renowned dog trainer Tecla Walton, brings a unique approach to dog training, allowing pet owners to train their furry companions safely and effectively from the comfort of their homes.
Our challenge was to strategically position this new brand for success. Through a meticulous branding effort, we amplified their distinctive services and established a brand identity. This identity resonated with their target audience, emphasizing the convenience and excellence that University of Dog offers in a niche market.
Formerly known as Rivue, this client underwent a transformative rebrand and emerged as Beyond Commissions. Beyond Commissions specializes in providing software solutions for streamlining commission payments to contractors in various agencies. But, the old brand didn’t effectively convey what the business did for its customers.
This name change was a pivotal step to enhance their brand clarity. Their new brand showcases how their services encompass commission processing and essential elements that individuals relying on commission-based income need. In the realm of B2B services, this rebrand has made it unequivocally clear to the market what they do while also showcasing the value they bring beyond commission handling.
Owner Nigel Knowles shared his thoughts on the new brand. “Brand3 did a phenomenal job in helping us to better define our target market/positioning and also provide a "refreshed" logo which better fits with our new strategy.”
We are deeply grateful for the platform we have to share our insights on The Right Way to MarketTM with the world. Each day, we strive to educate and empower businesses to leverage the Brand3 approach and our vision of ethical marketing. We thank our clients for the opportunity to live our mission and vision.
If you're looking for marketing or branding help in 2024, we’d love to connect! Schedule a call with us to get started.
