A lack of strategy in marketing often leads to ineffective busywork with minimal results. The biggest lie in marketing these days is that the “latest” tools and tactics are here to solve all our marketing woes.  This completely alienates the absolute need for free thinking and creativity. This undermines all of the hard work we’ve […]

Why are industry-leading marketing experts urging brands and marketers to embrace their humanity in an AI age? I’ve been in the marketing industry for over 25 years. During that time, I have spoken at conferences and interviewed several marketing experts. Certain themes emerged along the way that remain today. Brands need to build trust and […]

The State of Marketing Is Poor, But It Doesn’t Have to Be I’m hearing the same story over and over again from business owners and marketing directors. Let me know if this sounds familiar: A business needs to get more leads. It asks a marketing firm for help with what they need. Customer: “We need […]