As we hit the back half of summer, sales have been heating up, many with the tagline ‘Christmas in July.’ It may seem too early to start thinking about the holidays but savvy marketers understand that ramping up holiday marketing in advance is like receiving that first greeting card in the mail; it’s attention-grabbing, excitement-building, […]

First impressions.  The first impression of your website is a critical ‘make or break’ moment.  It’s an opportunity to excel and set your brand apart, convey trust in the blink of an eye, and ensure that the initial visit to your website won’t be the last. The glue that holds it all together is design, […]

Are you familiar with Google’s secret sauce? It was introduced to its search ranking systems back in December 2022: an extra ‘E.’ An extra what?! An extra E, or what Google refers to as “Double E-A-T” Basically, E-E-A-T stands for: E: Experience E: Expertise A: Authority T: Trust What is Google E-E-A-T? E-E-A-T has been […]