Welcome to BrandEd

Browse. Read. Gain a Strategic Edge. Repeat.

Here, we bring you the latest in branding, marketing, and customer experience. Our resources are a culmination of intensive research and passion for the industry.

Marketing experts

November 12, 2024

Marketing Experts Say to “Create Content for People, Not Algorithms”

Why are industry-leading marketing experts urging brands and marketers to embrace their humanity in an AI age? I’ve been in the marketing industry for over 25 years. During that time, I have spoken at conferences and interviewed several marketing experts. Certain themes emerged along the way that remain today. Brands need to build trust and […]

October 2, 2024

Businesses Have Had Enough of Bad Marketing

The State of Marketing Is Poor, But It Doesn’t Have to Be I’m hearing the same story over and over again from business owners and marketing directors. Let me know if this sounds familiar: A business needs to get more leads. It asks a marketing firm for help with what they need. Customer: “We need […]

August 29, 2024

Just Keep Marketing

Why You Need Marketing in Good Times and Bad Marketing Makes Sense in Any Economy I can’t decide. Are the fundamentals of our economy good or bad? Sure, the market is up, but prices are higher than ever, and it’s getting harder and harder to make a profit. And now we have an election to […]

August 19, 2024

Holiday Marketing Starts…Now!

As we hit the back half of summer, sales have been heating up, many with the tagline ‘Christmas in July.’ It may seem too early to start thinking about the holidays but savvy marketers understand that ramping up holiday marketing in advance is like receiving that first greeting card in the mail; it’s attention-grabbing, excitement-building, […]

The Real Reasons You Keep Switching Marketing Agencies

Get Your Comprehensive Checklist to Vetting the Right Fit Remember Those Infomercials? You know, the ones with the smarmy guy walking in front of a line of sports cars telling you how to make fast money like he did? “I made six figures in the first three months using my easy-to-follow guide!” Let’s face it. […]

branding design

Why Design Is More Important Than Ever

First impressions. The first impression of your website is a critical ‘make or break’ moment. It’s an opportunity to excel and set your brand apart, convey trust in the blink of an eye, and ensure that the initial visit to your website won’t be the last. The glue that holds it all together is design, […]

Google E-E-A-T

Is Google E-E-A-T Your Brand's Secret Weapon? It Should Be!

Are you familiar with Google’s secret sauce? It was introduced to its search ranking systems back in December 2022: an extra ‘E.’ An extra what?! An extra E, or what Google refers to as “Double E-A-T” Basically, E-E-A-T stands for: E: Experience E: Expertise A: Authority T: Trust What is Google E-E-A-T? E-E-A-T has been […]

human hand holding holographic globe

Why Your Brand Is More Important Than Ever in the Age of AI

You’ve spent years building your brand equity, proving your brand value, working on image, customer service, and maintaining an edge; you name it. And along comes artificial intelligence (AI). Now what? Are you ready to dip your toes into the artificial intelligence (AI) pool? Or are you already treading water, trying desperately to stay ahead […]

Brand Equity: Your Business’ Key to the Kingdom

Have you ever wondered what your business has in common with Amazon or Procter & Gamble? Chances are that the answer might be ‘not a lot.’

Don’t Go Brand Blind—3 Simple Ways to Check Your Brand Health

Are you worried you’ve gone brand blind? Then it’s time to check your brand health.

Brand Tip: Develop Values that Strengthen Your Remote Team’s Culture

Need help building your remote team’s culture? Learn about the impact of your company values, how to develop them, or how to strengthen them.

10 Tips for Building Company Culture with a Remote Team

Need help building company culture with a remote team? Get proven strategies and actionable tips for strengthening your remote culture.

February 12, 2024

Brand Tip: Top 5 Planning Tips For Rebranding Your Business

Preparation is crucial during a rebrand. Get five essential tips for strategic planning when rebranding your business.

January 30, 2024

The Ultimate Guide for Rebranding Your Business

Are you thinking about rebranding your business? This guide from Brand3 will tell you everything you need to know to get started. Read now.

January 9, 2024

Brand Tip: How to Navigate the New Era of Cookieless Tracking

Explore Brand3's tips on adapting to cookieless tracking. Need guidance? Schedule a call today.

January 9, 2024

Forget New Year Resolutions—Let’s Build New Year Habits

Ditch the new year resolutions and build better habits. Learn how to choose the right ones and use AI to make them stick.

December 12, 2023

Brand Tip: Navigating Trends with Clarity and Strategy

The marketing landscape is dynamic and constantly reshaped by emerging trends and technologies. We understand that staying up-to-date on these changes is imperative. Read this month's brand tip.

December 8, 2023

Looking Ahead: 2024 Marketing Predictions & Strategies for Success

Step into the digital future of 2024 with Brand3 as we navigate the evolving landscape of digital marketing.

November 20, 2023

Grateful for Growth: Celebrating our 2023 Rebrand Success Stories

Gratitude is a common theme in November and we couldn't be more grateful for our clients. As we take a moment to reflect on this year, we'd like to share the stories of some of the businesses we've had the privilege of rebranding in 2023.

November 16, 2023

Brand Tip: We're Thankful for Our Clients

With Thanksgiving around the corner, we’re thankful for our clients and the relationships we’ve built with them. At Brand3, we know cultivating strong client relationships is often the backbone of sustainable success. Nurturing these relationships is about much more than transactions. It’s about building a bridge of trust, understanding, and mutual respect. Here are some […]

October 12, 2023

Brand Tip: What Not to Post on Your Business’s Socials

In the fast-paced digital realm, social media represents your brand's voice, becoming a pivotal channel for interaction, feedback, and building customer relationships. However, as a business owner, your time is stretched across numerous responsibilities, meaning sometimes you must delegate this vital role.

October 3, 2023

The New Era of Permission-Based Marketing

In a world increasingly—and rightfully—concerned with data privacy, we’re entering a new age in marketing dynamics. Welcome to the new era of permission-based marketing.

September 20, 2023

Brand Tip: Build Your Website Backlinks

Backlinks are critical for SEO success. These links from external sites to your pages signal trust and authority to search engines. The quality and quantity of your website's backlinks can dramatically impact search rankings, referral traffic, and overall visibility.

September 7, 2023

The Ultimate Guide to Website Backlinks

Backlinks are one of the most critical elements of SEO success. These inbound links from external websites to pages on your site serve as votes of confidence that boost your authority in the eyes of search engines. The quality and quantity of backlinks pointing to your content can significantly impact your website's search rankings, referral […]

Brand Tip: Leveraging Meta's New Threads App

At Brand3, we’re dedicated to helping you navigate the fast-paced world of digital marketing. This month, we're exploring the potential of Meta’s Threads app – the newest social media platform.

Threads App – The Newest Social Media Platform

The Threads app has made quite the entrance into the social media world. The changes at Twitter and its user discontent have created a unique opportunity for Threads to step in where Twitter once dominated. Over 100 million users rushed to try the platform within the first five days of launch. Threads even outpaced ChatGPT's […]

Brand Tip: Important News for Businesses Using Universal Analytics (UA)

What is a KPI? Using KPIs to Stop Leaks in the Marketing Funnel

In April, our tactical team went to Digital Summit, where marketing guru Seth Godin kicked off as the keynote speaker. He discussed the marketing funnel and the importance of stopping leaks in it.

Brand Tip: What is Double E-A-T?

We're excited to introduce a new brand tip format that provides even more valuable information. While they'll be longer than usual, they'll still be shorter than our blog posts. Speaking of which, our latest blog post focuses on getting to the front page of Google.

Search Engine Rankings: Getting on the Front Page of Google

Online marketing is a fast-paced and, at times, overwhelmingly complex world where securing a prime spot on Google’s front page can be a game-changer for businesses. The holy grail of digital visibility – Google’s front page holds the potential for increased traffic, brand exposure, and more significant revenue. But how do you go about claiming […]

Digital Summit DC 2023 Recap

Brand3’s Tactical Marketing team attended Digital Summit in DC in April. They connected a week later to discuss their takeaways, favorite trends, and what they want to learn about next year. Here’s a look at their conversation:

When, Why, and How to Rebrand Successfully

Revamping your business with a rebrand is no small feat. It demands a significant investment of time, resources, and hard-earned money, so it’s vital to have a clear and thoughtful plan. Knowing precisely when, why, and how to rebrand successfully ensures that your efforts align with your business goals.

ai writing best practices

AI Writing Tools: Limitations, Implications, & Best Practices

Artificial Intelligence (AI) is a rapidly growing technology field that promises to revolutionize how we live and interact with one another. In particular, the internet’s obsession with ChatGPT, a viral AI that responds well to all sorts of prompts, has sparked questions and concerns surrounding using AI writing tools. This piece will explore these writing […]

privacy regulations

February 7, 2023

How Companies Can Leverage Potential Data Privacy Regulations

Meta, the parent company of Facebook and Instagram, is facing scrutiny in Europe over its data use practices. Although the US currently has no singular federal law that encompasses data privacy, the EU ruling has American companies wondering if similar laws will become commonplace in the US.

January 3, 2023

Why Core Values Should be Important to your Brand

2023 is here! Is your New Year's resolution to get your brand on the right track? Do you need help figuring out where to start? It can be tricky to jump right in. But, an excellent place to start moving in the right direction is with your brand’s core values.

December 6, 2022

2022: A Year in Review

December is officially here which means there are only a few days left of 2022. While we can’t wait to jump into 2023, it’s important to reflect on what happened this past year in the marketing and branding world. On this month’s blog, we’re diving into major marketing trends and tactics that were on our […]

November 1, 2022

What We're Thankful for in 2022

Gratitude is a common theme in the month of November. In addition to Thanksgiving, the year is starting to wrap up, the holidays are rolling in, and people are expressing more of what they’re thankful for.

November 1, 2022

Future of Email Marketing: Conversation with Orshie Herbein

Check out Orsi on the latest podcast episode of The Future of Email Marketing with host Matthew Dunn. Listen below for the full episode!

October 20, 2022

Top 3 Ways to Improve Your Marketing in 2023

The Pandemic Era has ended and now we’re left to navigate a marketing landscape that changed dramatically in the past 2 years. More businesses than ever are active online, pushed into the digital marketing space in 2020. But unlike in 2020, consumers no longer spend all their time online. Travel has resumed, in-person school is […]

October 5, 2022

Rethink Marketing - The Secrets to Making Your Marketing Work

Check out Orsi on the newest episode of the Beauty Business Network Podcast with Brandi Taylor

October 4, 2022

Social Channels Your Small Business Needs

If you’re a business owner, you most likely have some sort of social media presence online, no matter what size your business is. If you don’t manage social media for your brand, you probably have some type of personal profile or account. And even if you have neither, keep reading! This blog is definitely for […]

September 6, 2022

What is a CTA?

CTA stands for Call To Action. Marketers use CTA’s to tell the user what action they need to take. CTA’s are used in many different forms of marketing from print materials, social media, landing pages, websites, email, video, and more. They are dependent on what the brand is asking of its customers or clients. Let's […]

Strategic Marketing VS. Tactical Marketing Q&A

If you’ve come to this blog, you may be wondering what exactly is strategic and tactical marketing. Are they the same? What’s the difference? How should I be using them? This month, we sat down for a Q&A with brand3’s Strategic Directors, Matt Christ, and Orsi Herbein to dive deeper into what these two types […]

Rethink Your Marketing and Transform Your Brand

This week, Orsi is talking with podcast host Rhea Allen on how to rethink your marketing and transform your brand. Listen below for the full episode!

How to Focus on Strategic vs. Tactical Marketing

Why does your branding need to be strategic before it is tactile? What makes the difference in marketing? How does creating a genuine brand strategy skyrocket the success of your branding efforts?

The Foundation of a Brand with Orsolya Herbein

In this podcast episode, Orsi is chatting with host Andrew Brockenbush on the foundation of a brand. To learn more and listen to the full episode, click below!

Telling The Right Story For Your Brand

If you’ve noted shifts in marketing trends over the last several years, you’ll have heard the importance of telling your brand’s story. But storytelling has been around for millennia. Even before the written word, stories were used to educate, retain knowledge, and share experiences. In many cultures, storytellers were invaluable members of society. They entertained, […]

4 Questions to Help you Build a More Effective Brand

How strong is your brand? It may be hard to take a step back and view your brand from the customer's perspective. But in order to see if your brand is effective and resonates well with the customer, it’s a must. To help you out, we’ve compiled a few questions to help you decide if […]

3 Key Principles to Get The Most Out Of Your Brand

Check out Orsi on the newest episode of the None of your Business Podcast with hosts Shawn Dill and Lacey Book.

School for Startups Radio

Brand3's own Orsolya Herbein alongside Andrew Amann sit down with host Jim Beach on the School for Startups podcast this week! Listen below to hear the full interview.

Build Your Brand Around Your Best Customers

On the Marketing Mistakes (and how to avoid them) podcast, Orsi and host Stacy Jones are talking about how you can build your brand around your best customers and in turn, receive more business.

Brand Truths with Matt Christ & Orsolya Herbein

This week, Matt and Orsi are partnering up and being featured on the Brand Retro podcast with host Mike Brevik!

Google My Business Do's and Don'ts

Google My Business is one of the top platforms that businesses and organizations use to manage their online presence. The most important, high-level, information about a business can easily be found through their Google My Business Profile. When there are people viewing your Google My Business profile daily, you’ll want to make sure you’re using […]

The Secret to Making Marketing Work with Orsolya Herbein

This week, Orsi and podcast host Amber Hurdle are talking the secrets to making marketing work and what you implement in your marketing today!

planning for unpredictable markets

How to Plan for an Unpredictable Market

During times of economic downturn, marketing is one of the first casualties of a business’s budget. In an effort to reduce operational costs, marketing seems superfluous, but in truth, it can make all the difference to a brand’s survival. How can you leverage marketing to survive times of economic uncertainty? Learn to craft a lasting […]

how to rethink your marketing

Play Your Position Podcast: How to Rethink Your Marketing

This week, Orsi joined podcast host Mary Lou Kayser on the Play Your Position Podcast. Tune in below to hear the two discuss brand messaging, brand image, and how to Rethink Marketing. Listen now: https://playyourposition.libsyn.com/420-orshie-herbein-on-how-to-rethink-your-marketing From the Host: Orshie Herbein, a partner at Brand3, knows if you don’t have a clear message and image, you […]

Contractor Cents - Episode 210 - ”Brand” Yourself

Listen in to the newest podcast episode to hear Brand3's very own Matt Christ talk about branding, marketing, and customer experience with podcast host, Ruth King.

Delivering Marketing Joy Episode 381 with Matt Christ

Listen in on brand3 Strategic Partner, Matt Christ, as he discusses marketing with podcast host, Kirby Hasseman. Listen Now:

Is Facebook Advertising Over?

Meta, formerly Facebook, has made headlines in recent months regarding its huge revenue losses in advertising. They were quick to argue that Apple’s privacy changes in 2021 were the culprit, limiting accurate targeting, reporting, and optimization, with the iOS 14.5 update that rolled out in Spring 2021. Meta went so far as to publicly consider […]

February 23, 2022

How to Rethink Marketing and Secrets to Making It Work

Check out Orsi on the newest Sales POP podcast episode where she and host John Golden discuss mistakes in branding and marketing secrets you may not have known!

February 17, 2022

How to Increase the Clarity and Quality of your Brand

On the latest episode of the Go For Launch Podcast, Brand3 partner Orsi Herbein joins podcast host Brandon Uttely as they discuss branding, marketing, and tips you can implement today.

February 2, 2022

Web Tools We Love

Being a completely remote company, we heavily rely on web tools to make our jobs flow smoother. From website management tools, editing and review tools, and even tools we use to stay organized and connected, there are so many essential websites and programs we use daily in our work lives that we couldn’t live without.

choosing the right web hosting

January 4, 2022

Is It Time To Switch Your Web Hosting Service?

GoDaddy, one of the world’s largest hosting providers, definitely had a rough go of it in 2021. With an extensive data breach in the fall and continued issues with speed and support, GoDaddy has definitely fallen from the heights of their capabilities in the early 2000s. If you’re a longtime GoDaddy user, you’ve probably noticed […]

December 7, 2021

2021 Marketing Predictions: What Came True and What Didn’t

Now that December is here, 2021 is officially wrapping up. This year was much different compared to last for not only us and our clients but the many other businesses that were originally affected by the pandemic in 2020. Although not everything in the world is back to “normal,” we were able to experience a […]

November 2, 2021

The Power of Gratitude in Marketing

As we move into November and start preparing for the holidays, many of us are focusing on gratitude - not only because Thanksgiving is around the corner. but also because we are two years into a global pandemic that has forced us to adjust our lives and businesses. If your business was able to pivot […]

October 5, 2021

The Importance of CRM

September 7, 2021

Organic Social Media Do's & Don'ts

When managing your brand’s social media, it’s easy to get swept up in the latest trends or to completely avoid them altogether. But as in all things marketing, it’s important to remain true to your brand foundation and to maintain authenticity. So how do you make the most of your social media channels without feeling […]

wellness

August is National Wellness Month

When many people hear the term “workplace wellness,” the first things that come to mind are gyms in office buildings, fitness competitions between teams, and healthy snacks in the break room. Being “well” consists of more than just getting regular exercise or eating healthy foods. Furthermore, with more companies shifting toward virtual or hybrid virtual […]

How Hybrid Events Can Help Post Pandemic

With capacity restrictions lifted in most states, Brand3 and many of our clients have begun hosting in-person work events and conferences. That said, many people still aren’t ready to even consider travel, let alone attend an event in person. The solution? Businesses can offer hybrid events.

How Do You Market In A Post-COVID World?

Meet LiveWell Outdoors

For the next couple of months, we will be featuring some of the brands we have had the pleasure of rebranding. From outdoor living to basement waterproofing, the home professional industry is vast and varied. However, the industry struggles with its reputation for less-than-stellar professionalism. This month, see how LiveWell Outdoors transitioned from A Sharper […]

Meet Value Dry Waterproofing

For the next few months, we will be featuring some of the brands we have had the pleasure of rebranding. From outdoor living to basement waterproofing, the home professional industry is vast and varied. However, the industry struggles with its reputation for less-than-stellar professionalism. This month, see how Value Dry Waterproofing has leveraged their rebrand […]

What's In A Name? - Rebranding In The BLM Era

The Quaker Oats Company and parent company, PepsiCo, raised eyebrows with their recent rebrand of the former Aunt Jemima as Pearl Milling Company. Some have said it’s not enough to combat racism while others acknowledge a step toward progress. The controversy brings up some interesting questions for marketers to consider. How can a company deal […]

February 2, 2021

Why Brand Authenticity Matters

Because of the internet, customers are armed with more knowledge than ever before making purchases. They want to feel connected to the brands they engage with and increasingly want to support brands that are authentic. Additionally, they want brands to have real dialogue about what’s happening in the world.

January 5, 2021

Is Your Company Ready for a Rebrand?

Clients come to Brand3 with a problem: sale goals are not being reached, their website and visuals feel dated, and their customer numbers have plateaued or plummeted. Many of them simply believe that a new logo, ad campaign, or a website refresh will get them where they need to be.

December 1, 2020

7 Business Pain-Points That a Brand-First Approach Could Solve

Branding is one of the most misunderstood concepts out there, when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. Some think their business brand is their logo. Others believe that branding is marketing. […]

November 3, 2020

Why You Need A Business Website

Top 10 Reasons You Need a Business Website If you’re running a business without the benefits of a business website, chances are you’re old school. Maybe you think you’re doing just fine with word of mouth, or an occasional post on your Facebook page. Or you’re just not tech savvy and you’re worried about that. […]

October 6, 2020

How to Develop Your 2021 Marketing Strategy Now

In business, planning ahead is vital. A smart business owner has the right inventory at the right time, or provides services tied to the season or current events. Just like you plan ahead to deliver your products and services, you need to plan ahead when it comes to your marketing strategy. Today, we will take […]

September 1, 2020

How to Seize Your Share of a Fast-Growing Market

Home professional services have been one of the few growth industries of the pandemic. Median income and revenue have been growing at a healthy rate, with forecasts calling for a continued increase.

The Guidelines Document: Your Blueprint to Long-Term Success.

Without clear guidelines, your brand’s reputation is at risk.

When Good Marketing Is Not So Great

Getting less than great results from your investment in marketing could be the key driver holding your business from the growth that you deserve. The way you market your business determines if you will be successful or not. If you are spending time and money on marketing and not getting results, consider these four areas.

5 Mistakes Businesses Make About Their Brand

by Guest Author Ken Gosnell, Chief Experience Officer of CEO Experience

The Medium Isn’t the Message. It’s the Brand.

Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so quickly, or perish.

Capital Services

Managing Your Brand Through a Crisis

A few weeks ago, our team members traveled to a client to conduct a site visit. That same weekend, a team member attended an arena soccer game with family members. Fast-forward today we are all practicing social distancing with our children and pets serving as our coworkers as we hunker down to protect ourselves and […]

When Is the Best Time to Consider Your Brand?

The short answer is before you spend another dime on marketing. When you are first starting out as a business, there are many things that you need to establish before you’d consider marketing. Most startups are laser-focused on doing a great job serving their first clients and finetuning their service or product offerings. This is […]

January 28, 2020

How Marketing Has Changed In The Last Decade

As we begin this New Year, we’re reflecting on how much marketing has actually changed in the last decade. As a branding and marketing agency, we see and experience these changes every day.

August 27, 2019

Dare to Change – Dare to Thrive

I see many businesses today struggling with change. Some of the greatest sources of tension come from ongoing changes in culture and technology. Even simple shifts in distribution or consumer mindsets can disrupt the flow of a successful business. The truth is, if some businesses do not adapt to change, they will fail, which is […]

Transparency in Marketing -- Integrity Sells

We’ve all see those ads where our first thought is “Well, that’s too good to be true.” And then we read the fine print and find out we were right. It’s only FREE DELIVERY on your first order; or GUARANTEED WEIGHT LOSS if you exercise 5 times a week, and cut out alcohol and sugar. […]

Understanding Your Target Market

Understanding your target market is vital to successful branding and marketing. Understanding your audience and the market you serve allows you to provide a superior customer experience every time. If you understand your target market, it can save you from wasting money on a marketing campaign that is not relevant to your audience.

Marketing Is A Process

Are you looking to grow your business? Maybe a different approach to marketing is the answer.

Social Media Marketing - Which Channels Are Best?

Marketing is an ever-evolving process. If your business has been around awhile, you’ve probably used a lot of marketing tools over the years, including the Yellow Pages, print advertising, radio ads, TV commercials, direct mail, and more. But unless you’ve had your head in the sand, you know there’s a new kid on the block, […]

How to Excel at Social Media Response

Chances are, your business at least has a business Facebook page. Depending on your target audience, you may have a presence on multiple social media channels. In today’s age of instant gratification, when people message your company through social media, or post a question, comment or review; or @ you in a Tweet, they expect […]

Should Your Brand Have a Blog?

How to Get Started Writing a Blog Choose your topics wisely. Have a clear voice. Use outside data or information. Make it easy to read. Make it personal.

What Sets Your Organization Apart? Why Brand Positioning Matters

How do you stand out in a crowded marketplace? What makes your business different (and better!) than your competition? Brand positioning is the effort you make to set your brand apart from your competitors. It’s how you position yourself in the mind of your ideal customer to get them to perceive you in a specific […]

How Can Your Company Increase Customer Retention?

While businesses are always looking to attract new customers in order to expand and grow, keeping your existing customers happy and coming back is critical to your company’s overall success. That first purchase is just the beginning of what you want to be a long relationship. So, here are some tips on how to increase […]

Do You Know Your Ideal Customer?

Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood to Refer You to Others

February 13, 2019

Navigating the Experience Age & Customer Experience Design (CX)

The experience age is upon us. Those who practice or follow the changes in market and media will validate this truth: the age of advertising has changed. Customer Experience Design, innovative cultures and the drive to build lasting value from “what we do” versus “what we say” is here. In many ways, this cultural shift […]

February 6, 2019

Company Culture – Why It Matters

You’ve probably heard the phrase, “It starts at the top.” Never is that more true than when it comes to company culture. Company culture, also called corporate culture, matters to your employees and your customers.

February 6, 2019

The Benefits of Video Marketing

Today’s high speed internet rates make it easy to watch videos online, whether it’s on your website, social media, or you’re looking up a how-to video to help you fix something. That's why the benefits of video marketing are so important.

January 31, 2019

Maximize Your Marketing Budget By Branding First

December 11, 2018

What Is a Logomark and Why Is It Important?

Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the image. A logomark can be a part of an overall logo design, but the best ones stand alone.

November 21, 2018

Toys"R"Us Comeback—Is It Possible?

Is a Toys"R"Us comeback possible? Could Toys"R"Us really be coming back? We all know that the company closed all 735 of its US stores and fired nearly 31,000 workers in June as part of a bankruptcy liquidation, after years of mismanagement that left it drowning in debt. For years, the company fell further and further behind […]

November 7, 2018

Brand Consistency – How Do You Measure Up?

Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means Dependability Brand Recognition = Trust

October 31, 2018

Should Small Businesses Worry About Branding?

Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know your target audience Choose a logo design and use it everywhere Get a website Invest in marketing your brand Work with professionals Be consistent Stay true to your values

October 24, 2018

The Sears Bankruptcy – The Long, Slow Demise of a Power Brand

Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the Sears catalog. The really big one, the 1000+ page “Wish Book”, came in the mail just as people were starting to think about Christmas. Kids would page through the toy section, dog-earring the pages as […]

October 17, 2018

Branding for a Great Customer Experience

In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your employees, your website, your social media, your logo, and your brand promise all set up a customer’s expectations. For example, if you say you are Fast, Friendly and Affordable, a potential customer is going to expect […]

October 11, 2018

The Story Behind the Dunkin’ Donuts Name Change

You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping them in the name. Doughnuts are still on the menu -- the company is renaming itself simply Dunkin' to reflect its increasing emphasis on coffee and other drinks.

September 13, 2018

Branding vs. Marketing

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As a business owner, it’s important that you know the difference between the two, and how […]

September 7, 2018

What is Branding?

Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem confusing at first, but we’ll do our best here to break it down for you.

What’s in a Name? Tips on Naming or Renaming a Company

Renaming a company? You may be starting a new business or organization, and you’re ready to come up with a good name! Or perhaps, you have an existing business but are unsure of how to improve your current name. It is easy to overlook some critical areas when naming a business; the hope is that […]

Building A Business That Is Bigger Than You

Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from identifying with the owner, to identifying with the brand Align internal cultures away from the owner, and into a brand experience model Increase the goodwill value of the business Build a national-quality image

February 27, 2017

The Power of a Great Logo

6 ways to tell if your business has a great logo Does your logo effectively communicate your brand to your customers? Is it clean and consistent? Do you like it?

February 17, 2017

What's Your Brand Worth?

4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning their brand. These companies reap major benefits of positive brand equity because they are able […]

February 13, 2017

6 Reasons You Should Consider a Brand Refresh

Reasons to Consider a Brand Refresh Your clients’ experience doesn’t match your brand promise Your branding looks outdated Your products or services have changed Your branding is inconsistent You’re not reaching your target market You’re preparing to grow, exit or sell

February 10, 2017

Your Brand and CX Design

Most branding companies do not offer purposeful customer experience (CX) design in parallel with identity development. Brand3 proudly delivers highly customized branded CX Design & Implementation as part of our comprehensive branding package. We have been working in design and facilitation for over 20 years. And what really differentiates Brand3 is that we know the […]

What Does Clutter and Branding Have in Common?

Well, if it is really good branding, the answer is nothing. Good branding can be seen as the anti-clutter agent of our post-modern culture. Sometimes it is hard to appreciate this truth when we are bombarded with advertising messages that taunt their brand messages.

February 27, 2016

You Don’t Need A Brand To Be A Successful Business

It’s true, there are many successful businesses that have invested very little into the areas of branding. In most cases, they have been in business for the long haul, and their products and or services have become the anchor of their success.

February 10, 2016

Why It's Important to Consider Your Brand and its Value

Is your business ready for change? Are you experiencing difficulty responding to a new market? If so, you might want to consider a few things:

Jim Ford Joins Brand3 in the Role of Brand Experience Director

Brand3 is please to announce that Jim Ford has joined their ever-expanding network. In his role as Brand Experience Director, Jim will rely on his more than 20 years of experience helping companies build customer-centric cultures to enable Brand3’s clients to increase customer engagement while building lasting and beneficial relationships with clients and employees. Brand3 is excited […]

August 18, 2014

Brand3 attends CPN Conference

Thursday, October 30, 2014 BWI HILTON HOTEL 1739 W. Nursery Road, Linthicum, Maryland 21090

Most businesses haven’t defined their brand.

Without that core identity to guide them, their marketing becomes noise. We help them move from noise to clarity by rethinking their marketing through a 3-step strategy that engages the right customers.

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